4 Tips For Printing Brochures
If you are running a business, you will certainly want to have brochures printed. Brochures provide pertinent information to your customers in an easy-to-read format. You can fit a lot of information in a brochure, whether it is a three-fold or four-fold brochure. You can use a variety of text styles, graphics and colors to make it more interesting and easier to read. Here are some tips for designing and printing the brochures.
Don't Design to the Edge
One problem with printing brochures for the first time is designing them where the border is on the very edge of the page. While this might be good in theory, execution isn't always the best. Sometimes, printers can have print bleed. This causes the ink on the very edge of the page to print incorrectly. Since brochures are printed in sheets, instead of individually, this may only happen with some brochures. However, when they are cut, the borders are not going to be even on each one.
To avoid possible errors with how borders look on the printed brochure, avoid designing the border on the very edge of the page. Instead, leave a little bit of white space after the border, so that it can be cut appropriately and look uniform when it is printed.
Print Sample Pages with Text
Another common mistake made with first-time brochure designers and printers is with the text size. When you are looking at the document on the screen, the text might look great, but it doesn't always look that way printed. There are some common issues with the text either being too big or too small. The type of font used can also determine how easy it is to read. Test some pages with various text styles, sizes and colors until you are happy with the ones you have chosen.
Use the Right Paper
The paper used for brochures, when you want them to look professional, is different from standard printer paper. You should use a heavy stock paper, possibly with either a matte or gloss finish. The type of finish will depend on what they are used for. Some brochures look better when glossy, while others are perfectly fine with matte stock paper.
Print in High Resolution
Brochures have a lot of interesting text, bright images and colors, and unique designs. For this reason, they should not be printed like any flyer or document. You want high-resolution printing for brochures that will make them look bright, colorful and glossy. They should look clear and never soft or pixelated. If you do not have a high-quality printer that can provide high resolution brochures, go to a commercial printer like Samco Printers Ltd to have them done for you.
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