Tips For Organizing A Direct Mail Campaign
Organizing a direct mail campaign can be an extremely cost-effective way of spreading awareness of your business. Unfortunately, if you are in the process of undertaking your first direct mail campaign, you should be aware of some basic guidelines that should be followed.
Attempt To Limit Your Targets
The costs of mailing your flyers can be one of the most expensive parts of this campaign. As a result, you will want to make sure that you are being as targeted as possible when you are choosing addresses. Otherwise, you may waste a sizable portion of your budget on mailing items to abandoned homes or incorrect addresses. Luckily, there are many companies that can help you with targeting for your direct mail campaign. These services will scour public records and other information to determine the addresses that you should primarily target during this campaign.
Use Eye-Catching Designs
As you are designing your flyers, you will need to be aware of the fact that the recipients may receive multiple pieces of promotional mail a day. This makes it imperative for you to ensure that your mailers stand out from the rest. Opting for extremely colorful and vivid designs can help to attract attention to your flyer. Furthermore, you should keep the text on the flyer minimal as individuals are less likely to read large blocks of text. A good rule of thumb for designing your flyer is to ensure that all of the important information can be easily absorbed in the time it takes a person to walk from their mailbox to the nearest trash can.
Understand The Best Storage Practices For Your Mailers
It is common for businesses to want to run ongoing direct mail campaigns. These campaigns can require you to have a bulk amount of mailers. Unfortunately, if you are not careful when storing these mailers, you could damage them, which could greatly reduce their effectiveness. When you are looking for locations to store your mailers, you may want to consider a climate-controlled storage unit. This will allow you to have control over the temperature, humidity, and sunlight. For businesses that fail to keep their mailers in a dark, dry, and cool environment, it could be possible to discover that many of the mailers are damaged due to mold growth or discolored as a result of intense sunlight. Considering the costs and disruptions that could be involved with replacing a large number of your flyers, investing in a proper storage unit can be a small price to pay.
Share