Creative Ways To Include Coupons With Your Merchandise
When you appeal to your customers by giving them additional discounts on their merchandise, they know you appreciate their business and you can also help entice them to purchase more from you in the future. The best thing about coupons is they can be used not only by the recipient, but they can give them to family or friends to use as well, which creates even more customers for you while earning you money.
You want your coupons to be noticed, which can increase their allure and make it more likely they will be used by your clients. Here are creative ways to include coupons in your merchandise, especially for orders that are shipped directly to your customers.
Folded coupons
A folded IRC, or instant removable coupon, is one way to creatively make your discounted options stand out. How these coupons work is this: on the outside label of your shipping boxes, a small clear envelope is included. Inside this envelope is coupons that are easily seen and removable, so when your recipients get their package, the first thing they see is instant savings. So not only do your customers get the package they have been waiting for, they get new coupons to entice them to purchase more from you.
Peel off coupons
A coupon can be placed directly on merchandise to be peeled off by the recipient when they take their item to checkout or to be used after they receive their item in the mail. These coupons are stuck on packaging with a small plastic, sticky-backed film that is easy to remove. The folded coupon then comes out and can be used immediately with the purchase or saved for the next purchase. Since these coupons can be placed on your items by your printing service, you can choose special times of the year to promote coupon sales without having to mark all your inventory.
Coupon books
Perhaps a coupon book is the best option for you, especially if you have a brand-new customer you want to bring in to make more purchases with you. A coupon book lists the items you have for sale to create consumer awareness with deals that are hard to pass up. This book can be placed inside the packaging when you ship items out or you can have your printing service address coupon books to send to your current customers during the holiday season for clever advertising that works.
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