Three Direct Marketing Tactics To Consider For Your Small Business
Direct marketing is a customer-reaching marketing technique that is based on demographics. You reach specific customers by using direct marketing services, whether you want your audience chosen by where they live, what they read, and what their buying habits are.
Examples of direct marketing include postcard mailers, inserts in magazines, and even newspaper advertising. For your small business, direct marketing often means simply reaching out to your most basic audience: your community. When you reach out to your local community by using the correct direct marketing services and strategies, you can succeed by making your product and service more known in your area and also garner some new customers for your business.
Here are three direct marketing tactics to consider for your small business. Try them all, or pick your favorites among your options, to help you succeed in giving your small business a boost.
Postcard mailers
Postcard mailers are an excellent way to reach a local community because potential customers don't have to actively ask for information to receive it, and they receive a small tidbit about your company in a noninvasive way. Postcard mailers are easy to read, don't take up a lot of space in a mailbox, and contain a vast amount of helpful information on a single page.
Direct marketing services can help you come up with a front and back postcard mailer with your company name, location, and contact information as well as services and products you have or are currently promoting. Make sure your postcard mailers are addressed to potential customers directly and not as the current resident to make them personal to those who receive them.
Emails
If you have any customers who have given you their email addresses or who have submitted email addresses on your website to find out more information about your company, follow up with emails. Emails can contain pertinent newsletters about your business, coupons or deals of the day or week, or even just be periodic check-ins to let customers know you care. Direct marketing services will help you come up with email marketing tactics that will benefit your customers most so the emails will be welcome in their inboxes.
Newspaper advertising
The local newspaper is still read by a wide variety of people and will allow you to reach your local community and neighboring towns. As of 2016, nearly 70% of people still read the local paper in print form, and you can reach your demographic well by putting a coupon advertisement or something of value to your potential customers in your local paper. Your direct marketing services company will help you come up with the best direct marketing strategies for the type of small business you have.
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